You already have the listings. You do not have the Saturday.

The new product can wait. The heavier list is the Etsy shop you already run: thin tags, a short description, four photos, a title you wrote in a hurry. Opening every listing to find the worst ones is its own job. You are also right to distrust anything that might “fix” a listing while it is only looking.

What the pile costs

Shoppers meet the thin listing, not the one you meant to rewrite. You keep planning to start with the important ones, and instead you edit whichever tab is open. Or you leave the whole pile, because you cannot tell a check from a change.

Look first. Change later.

A useful check names what is weak and leaves the shop alone. You choose the listings worth an evening. A rewrite comes back as a draft you can read. Etsy changes only when you publish that draft.

A paper checklist of what shop audit reads: tags, title, photos, attributes, and package size
The audit reads the listing. It does not send changes to Etsy.

What the check reads, and what it refuses to touch

Shop audit, in the pilot, reads the active listings in your connected Etsy shop and scores them. Before the first run, the page says what to expect: about a minute for 100 listings, no charge for the check, and nothing changed in the shop.

You get a shop score, the average of the listings, and a score out of 100 on each one. Sort by what has the most to gain, by the lowest score, or by title. The rules look for:

  • Tags: fewer than 13, duplicates, single words, or tags that repeat the title.
  • Title and description: very short copy, a word repeated until it crowds the title, all capitals, or a first line that never meets the title.
  • Photos: fewer than five, missing alt text, low resolution, or no video.
  • Attributes and materials left empty, including primary colour.
  • No return policy, no package size when shipping is calculated, or auto-renew off on a listing about to expire.
  • A price far from similar listings, a listing untouched for a long while, or a title that nearly duplicates another one in the shop.

A price outside the usual range is information. The audit does not change it. Similar listings can show common tags and attributes. They are not permission to invent a material, a measurement, or a care claim.

When you do want an edit

Each row can open the listing on Etsy, or Edit, which brings it into NQuire as a draft. You can tick up to 10 and choose Improve with NQuire. That starts a chat for those listings.

The agent can work on tags, the title, the description, attributes, and alt text that is still empty. It does not overwrite alt text you already wrote. Price, quantity, materials, sizes, who made the item, when it was made, and care or safety claims stay as they are unless you give new facts. On a listing already on Etsy, styles and custom-order settings are left out of that update.

When the edits are saved, the next card is Publish changes. You see what would change. Etsy updates only after you confirm. A new listing follows the same rule: Send the listing to Etsy before shoppers can see it. Facts the agent still has to ask you for are in Your price and package size still have to come from you.

The score is a queue, not a promise about views or sales. NQuire does not report sales per listing in this check. Favorites and views can move a listing up the list, because a weak one that already gets attention is worth a look sooner. They are not a traffic report. The drafts come back to the same workspace described on the product.